Wednesday, August 18, 2010

YOU'RE a GREAT BRAND - Share what you do with others NOW!

Job searching has changed. Technology has allowed job seekers to access opportunities all over the world. Because of this, branding yourself utilizing technology is central to your job search. How do you do this successfully? First, think like a recruiter. Go to where recruiters are and make sure your information is available to them. Great examples of this are sites like LinkedIn or facebook (fb). LinkedIn and FB are websites that recruiters use to find people. Secondly, ask yourself what information about you is listed on these sites? If it's not what you want people to know about you start by building your brand. You as a brand is your sales message that outlines the skill sets and or experiences you bring. Build your brand message by defining the experiences you have which differentiate you as a candidate. Interestingly enough, this same strategy is what recruiters are using to find great candidates so as an applicant use this information to your advantage and share what you do with others.