Don't knit pick ideas. We're at a point in our employment brand process where the ad agency has created mock ups of our potential site. This is a great place to be, although, we're now, picking apart the little things. Case in point, we've gone back on forth on colors and placement of items on the site which in the grand scheme of things are keeping us from looking at the bigger picture.
Big picture we need a site and brand that speaks to the kind of applicant we're targeting. So the colors and placement of items on the site are important as it relates to the folks we're targeting. If we're not keeping them top of mind we're not prioritizing what's important to the audience we're targeting.
To reiterate creating a GREAT employer brand means you're considering the following:
Audience + Organizational Values + Technology = A Great Employer Brand
So remember keep this formula and your Audience top of mind!
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