My organization is currently revamping its employer brand and its been a truly fascinating process. You look at great brands and you think to yourself what do I like about brand X, Y or Z. From there, you explore how to incorporate the things you like from these brands as part of your own brand. The elements we're currently exploring are videos and widgets as a way to share out our story. Interestingly enough, I'm also learning that we have to take a step back and ask ourselves who do we want, what are these folks like, who are we as an organization, and what can we provide that sets us up as a leader where the folks we're targeting are drawn to us and think of us first as they start their job search. Based on this experience, I've created a formula for creating a great employer brand... (ps - know this is a work in progress and is subject to change)
Audience + Organizational Values + Technology = Great Employer Brand
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